“We look forward to growing the brand and eventually adding a red wine to complement the Chardonnay,” says Ted Baseler president & CEO of Ste. Michelle Wine Estates. “We will continue to donate a portion of the proceeds from wine sales to fund scholarships for low income, high potential youth."
“O” represents “opportunity” and our vision for O Wines was to use wine as a vehicle to fund scholarships and help students improve their lives through education,” says Lill. “I am excited that Ste. Michelle Wine Estates will allow O Wines to achieve greater growth, visibility and brand awareness to help even more students attain their dreams. This is a special opportunity to have Washington’s largest winery build on the platform of our small winery for the greater good of the community and the state through education.”